Freedom Finance rebrands as it expands into Europe
Freedom Finance Holdings has announced that it will be rebranded as European Financial Solutions Ltd.
The rebranding is due to the expansion of the secured loans provider into Europe.
CEO Tony Machin said: “Many people see our current brand and think we are a secured loan broker, but this is only one of our business models and only one of our brands.
“We feel this change better reflects our more diverse portfolio of businesses across the financial services sector.”
